Collection: Guideline Fly Fishing

Guideline Fly Fishing

The Guideline History

"It's all about the experience"

Guideline is originally a Norwegian fly fishing brand. We have designed and developed fly fishing equipment since 1991. The Guideline brand was established in 1993. From the first Guideline fly rods and the ground-breaking shooting heads introduced under the name Power Taper™, our product range has grown to contain almost anything you need in modern fly fishing. In 2001 we established our Swedish office and expanded our international business. We take great pride in designing and developing all our tackle and clothing in-house from idea to prototype, testing and final production. Today we are a Scandinavian company selling and distributing to more than 25 countries.

70 products

  • Guideline Laxa 3.0 Traction Wading Boot

    DESCRIPTION Our Laxa 3.0 wading boot is an updated version with a newly developed and very comfortable and supportive Guideline middle sole. The color is a...

    Regular price $389.99 NZD
    Sale price $389.99 NZD Regular price
    Sale Sold out
  • Guideline Kaitum Jacket

    The Kaitum jacket is made with a 100 NylonTaslon 2-layer fabric and has a polyester lining. The jackethas two large chest pockets with tippet pocket on top...

    Regular price $469.99 NZD
    Sale price $469.99 NZD Regular price
    Sale Sold out
  • Guideline - NOVA Cassette Fly Reel Set

    Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the...

    Regular price $469.99 NZD
    Sale price $469.99 NZD Regular price
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  • Guideline - NOVA Cassette Spare Spool

    Spare Spool for NOVA Cassette reel

    Regular price $39.99 NZD
    Sale price $39.99 NZD Regular price
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  • Guideline Eyewear Strap

    A no frills lanyard or retainer to keep your sunglasses safe and within easy reach when not in use. Black color with white Guideline logos and...

    Regular price $5.99 NZD
    Sale price $5.99 NZD Regular price
    Sale Sold out
  • Guideline Pin On Reel Small

    Small pin on reel made of metal with coated steel wire. Suitable for nippers, amadou, line stretchers and forceps.

    Regular price $19.99 NZD
    Sale price $19.99 NZD Regular price
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  • Pin On Reel with Clipper

    Pin on reel with clipper made of metal with coated steel wire and a small alligator clip for attaching it to vest, jacket, wader or hip...

    Regular price $39.99 NZD
    Sale price $39.99 NZD Regular price
    Sale Sold out
  • Guideline Predator Trucker Cap

    Dryzone sweatbands and front inside cap to effectively wick away moisture. Coastal blue mesh on the back with off white front. Predator Pike logo in the...

    Regular price $59.99 NZD
    Sale price $59.99 NZD Regular price
    Sale Sold out
  • Guideline Embrace Combo

    The Embrace 9' fly fishing kit is a versatile setup, perfect for NZ conditions. It has a easy-casting but powerful rod with an unsanded blank. The...

    Regular price $579.99 NZD
    Sale price $579.99 NZD Regular price
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  • Guideline Experience Waterproof Waist bag - 5L

    The Guideline Experience Waterproof Waist bag 5 is a durable, waterproof waist bag designed for anglers. With smart storage, a 5-liter capacity, and exceptional comfort, it’s...

    Regular price $159.99 NZD
    Sale price $159.99 NZD Regular price
    Sale Sold out
  • Guideline Experience Waterproof Rolltop - 21L

    The Experience WP Rolltop 21 is a rugged and waterproof 21-liter backpack, with a classic and secure roll-top closure. It is designed to offer exceptional carrying...

    Regular price $249.99 NZD
    Sale price $249.99 NZD Regular price
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  • Guideline Experience Chest Pack

    Carry the gear your way with the Experience Chest Pack. Lightweight, eco-friendly, and highly versatile, it offers five different wear options, thoughtfully organized compartments for all...

    Regular price $139.99 NZD
    Sale price $139.99 NZD Regular price
    Sale Sold out
  • Guideline ULBC Rain Jacket

    ULBC Rain Jacket is the ultimate lightweight, waterproof, and packable jacket. Made with eco-friendly materials, it features a breathable design, adjustable fit, and smart storage. The...

    Regular price $339.99 NZD
    Sale price $339.99 NZD Regular price
    Sale Sold out
  • Guideline Bullet+ Fly Line

    Bullet+ WF fly line is your top choice for streamer-, sea trout- or salmon fishing with singlehanded rods. It is virtually unaffected by wind and larger...

    Regular price $164.99 NZD
    Sale price $164.99 NZD Regular price
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  • Guideline Leader Wallet

    Keep your lines and leaders dry and organized in an all-mesh wallet that promotes air circulation. Five slots offer easy organization. Saltwater-safe construction, including plastic zipper.

    Regular price $39.99 NZD
    Sale price $39.99 NZD Regular price
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  • Guideline NT11 Lake & Anadrome *New*

    These rods are designed for ease of use, featuring a full-flex medium/fast action and tips that are rigid yet sufficiently sensitive, making them lively and enjoyable...

    Regular price $1,499.99 NZD
    Sale price $1,499.99 NZD Regular price
    Sale Sold out
  • Guideline Tippet Rings 2mm/12kg

    Guideline Tippet rings are manufactured in Japan by leading manufacturer of premium hooks. These rings have a smooth surface and no sharp edges. The rings come...

    Regular price $17.99 NZD
    Sale price $17.99 NZD Regular price
    Sale Sold out
  • Guideline Braided Backing 20 lbs / 50 m

    Guideline Braided Backing is a nice dense backing made of polyester with colors that will not come off. 20lbs strength is normal for all types of...

    Regular price $18.99 NZD
    Sale price $18.99 NZD Regular price
    Sale Sold out
  • Guideline Elevation Nymph Fly Rod

    Elevation Nymph rods are lightweight with a well-balanced and crisp action. Elevation fly rods has a fantastic combination of price and quality and truly is a...

    Regular price $549.99 NZD
    Sale price $549.99 NZD Regular price
    Sale Sold out
  • Guideline Experience Sunglasses

    Guideline Experience sunglasses are our top model with quality nylon lenses that provide perfect clarity, very little distortion and maximum light transmission. The frame is modern...

    Regular price $129.99 NZD
    Sale price $129.99 NZD Regular price
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  • Guideline Ambush Sunglasses

    Guideline Ambush 3X polarized sunglasses has a matte black polycarbonate frame in a slight curved shape to cut out disturbing light from the sides. Fitted with...

    Regular price $129.99 NZD
    Sale price $129.99 NZD Regular price
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  • Experience Waterproof Backpack ZIP 21

    flThe Experience WP Zip 21 is a durable, comfortable backpack crafted from high-quality waterproof 600D TPU fabric with welded seams. Its anatomically engineered shoulder straps, vertically...

    Regular price $249.99 NZD
    Sale price $249.99 NZD Regular price
    Sale Sold out